Sphira

modified type • concept design • packaging

A non-caffeinated functional energy drink for women to honor their natural energy rhythms.

Completed
Spring 2024

Personality
balanced
empowering
clear/clean
educational
trustworthy

Brand Tool Kit
Edensor
Anonymous Pro
Mulish
Feijoa

Objective

Sphira is a functional, uncaffeinated energy drink designed to support individuals through each phase of the menstrual cycle. Positioned within the energy drink aisle, it challenges the default grab-and-go caffeine habit with a cycle-first alternative powered by vitamins, minerals, and adaptogens. Packaged in a portable can format, Sphira bridges the gap between supplements and lifestyle beverages, making hormonal support visible, accessible, and normalized. The brand aims to transform energy from something you “push through” into something you work with, fostering body literacy, informed choices, and a more intuitive relationship with personal health.

Solution

My approach centered on reframing functional support as a daily ritual rather than a reactive remedy. Drawing from behavioral psychology and habit formation research, I explored how packaging, placement, and messaging could act as environmental cues to encourage consumers to align beverage choice with their natural energy rhythms. The idea is to expand the product by communicating each corresponding cycle phase while maintaining a clean, sophisticated visual system that balances education and desirability: a product that feels elevated enough for wellness-minded consumers, yet familiar enough to disrupt entrenched caffeine routines.